Personalised mode lets buyers add their own text, photo or colours at order time. Choose "Personalised" in the product builder's Mode step (/dashboard/catalogue → Add to my store). You can only switch mode while the product has no orders.
What can buyers fill in?
You build a template with locked layers plus buyer fields: text (with optional max characters, allowed characters, forced caps/lowercase and shrink-to-fit), image upload (optional background removal and AI photo styles), presets, a photo grid, or a free-roam zone. Each field can carry an add-on price. Variant colour groups let you use, for example, white ink on dark garments.
Moderation of buyer text
A language filter can be set to Block, Warn or Off.
AI photo styles
When a buyer applies an AI photo style, one design credit is drawn from the seller's credits.
How do marketplace buyers personalise?
Etsy buyers receive a link to /personalise/<token>; order-line completion uses /personalise/order/<token> with "Submit my design". TikTok Shop orders also carry personalisation.