Brewery merch that sells from the bar, without a stockroom.
Your label artwork already has fans. Put it on tees, hoodies, caps and aprons, sell them from an online merch store linked by a QR code on the bar, and let every order be printed and shipped to the drinker’s door.
How taproom merch works with allthe.
Turn labels into merch
Upload the artwork from your core range and seasonal releases and place it on t-shirts, hoodies, caps and beanies. Bold label designs print cleanly on dark and light garments alike.
Put a QR code on the bar
Your storefront link becomes a QR code on table talkers, beer mats and the merch shelf. A drinker who likes the can can buy the tee before they finish the pint, and it arrives at home a few days later.
Ship to every customer
Online orders go straight into production and ship tracked under your brand, so customers who found you at a festival or in a bottle shop can buy merch long after they leave.
Merch breweries order most.
Everyday and heavyweight tees for the logo, a pullover hoodie for the beer garden, a trucker cap for the brew team and a bib apron for behind the bar. Pick any product to see pricing and print areas.
Merch margin without the cash flow hit.
Breweries already tie up enough money in ingredients, cans and kegs. Buying merch in bulk adds another box of stock to fund and count. With on demand production you pay the product cost only when a customer orders, set your own retail price and keep the margin.
There is no minimum order, so a limited release can get its own tee for the launch weekend, then come off the store when the beer sells out. If you also want a stocked run for the merch shelf, you can order the same products in bulk from the catalogue.
Questions, answered.
Can we sell brewery merch online without buying stock?
Yes. Your storefront lists the products, customers order and pay online, and each item is printed and shipped to them. You never hold or fund stock.
How do taproom customers buy merch?
Print your storefront link as a QR code on table talkers, beer mats or the merch shelf. Customers scan it, order on their phone and the item is posted to their home.
Can staff get branded aprons and t-shirts?
Yes. A password-protected staff page under the same handle lets bar and brewery staff order their own uniform in their size, shipped directly to them.
Can we do merch for a single beer release?
Yes. Because there is no minimum order, you can add a product for one release or event and remove it afterwards without any leftover stock.
Brewery t-shirts, hoodies and caps, sold on demand.
For a lot of independent breweries, merch is the most visible marketing they have: a tee worn to a festival or a cap on a regular advertises the beer to everyone who sees it. The hard part has always been the stock. On demand merch removes the order minimums and leftover sizes, so even a small taproom can offer a full range.
Use your storefront for core merch that stays on sale all year, add limited lines for collaborations and anniversaries, and give staff a private page for uniform. Everything runs from the same handle and branding.